24-year-old Ronald Hinton can be spotted in a crowd with his signature afro. It's taken him years to love and grow his big luscious curls, but underneath them, he's hiding a receding hairline. As Ronald unpacks his complicated relationship with hair, he prepares for the last attempt at saving this cultural blueprint, a hair transplant.

Shot entirely on iPhones and intercut with stories from men of color, My Hair, My Rules follows Ronald on an emotionally driven hair loss journey and initiates the conversation on male hair care and loss. Are men of color more apprehensive towards caring about their hair, and why? And how can we as a society create a space for them to love their hair from birth? With insightful conversations on race and identity to raw medical footage, My Hair, My Rules encourages men of color to love their hair unapologetically.